{"id":883,"date":"2019-06-06T13:48:03","date_gmt":"2019-06-06T13:48:03","guid":{"rendered":"https:\/\/theowl.eu\/?post_type=portfolio&p=883"},"modified":"2019-06-06T13:48:03","modified_gmt":"2019-06-06T13:48:03","slug":"ing-belgium","status":"publish","type":"portfolio","link":"https:\/\/theowl.eu\/en\/portfolio\/ing-belgium\/","title":{"rendered":"ING Belgium"},"content":{"rendered":"

[vc_row row_height_percent=”0″ back_image=”413″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ row_height_pixel=”300″][vc_column width=”1\/1″][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″][vc_column width=”3\/4″][vc_column_text]<\/p>\n

ING Belgium<\/h1>\n

PR & Communication Advice<\/b>[\/vc_column_text][\/vc_column][vc_column column_width_percent=”100″ position_vertical=”middle” overlay_alpha=”50″ gutter_size=”3″ medium_width=”0″ mobile_width=”0″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ width=”1\/4″][vc_single_image media=”305″ media_width_percent=”100″][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ back_color=”color-lxmt” overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″][vc_column width=”1\/1″][vc_row_inner][vc_column_inner column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”50″ medium_width=”0″ mobile_width=”0″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ width=”1\/2″][vc_single_image media=”334″ media_width_percent=”100″][\/vc_column_inner][vc_column_inner column_width_percent=”90″ gutter_size=”3″ overlay_alpha=”50″ medium_width=”0″ mobile_width=”0″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ width=”1\/2″][vc_column_text]Challange<\/strong><\/p>\n

ING Belgium had an elaborate HR platform presented in a classic intranet format, which unfortunately was not used very efficiently by its more than 8,000 employees. The Owl’s assignment was to rework the text on the platform, mainly focussing on the FAQs. An additional challenge was the fast-changing structure of ING, which was in full transformation and digitisation.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”50″ medium_width=”0″ mobile_width=”0″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ width=”1\/2″][vc_column_text]Approach<\/strong><\/p>\n

Together with UX designer Anthony Roose, our first task was talking to the stakeholders. Their opinions about what went wrong when using the HR platform were enlightening and served as a guideline throughout the whole project. After a while it was decided to rework the platform more drastically than had initially been planned, and even to move the content to a new environment.<\/p>\n

We requested the user data of the various pages and categories of the HR platform and analysed the results during the following six months. We joined forces with the internal copywriters to rewrite and better present the most relevant content, while cleverly reworking the less relevant content.[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=”90″ gutter_size=”3″ overlay_alpha=”50″ medium_width=”0″ mobile_width=”0″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ width=”1\/2″][vc_single_image media=”339″ media_width_percent=”100″][\/vc_column_inner][\/vc_row_inner][vc_empty_space empty_h=”2″][\/vc_column][\/vc_row][vc_row][vc_column column_width_percent=”60″ align_horizontal=”align_center” overlay_alpha=”50″ gutter_size=”3″ medium_width=”0″ mobile_width=”0″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ width=”1\/1″][vc_empty_space empty_h=”2″][vc_single_image media=”38″ media_width_use_pixel=”yes” alignment=”center” media_width_pixel=”50″][vc_custom_heading]<\/p>\n

Result<\/h1>\n

[\/vc_custom_heading][vc_column_text]The Owl\u2019s approach resulted in a drastically reduced and thus more efficient number of words. Because less relevant content has been pushed further backwards, ING employees will find what they are looking for more quickly and will therefore make more use of the platform.<\/p>\n

During the project period, the NPS score doubled and the target was achieved.[\/vc_column_text][vc_empty_space empty_h=”2″][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ back_color=”color-lxmt” overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″][vc_column width=”1\/1″][vc_empty_space empty_h=”2″][vc_row_inner][vc_column_inner column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”50″ medium_width=”0″ mobile_width=”0″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ width=”1\/2″][vc_column_text]In a nutshell<\/strong><\/p>\n

    \n
  • Channels: Local intranet and custom-made platform<\/li>\n
  • Period: November 2017-August 2018<\/li>\n
  • The Owl helped with: strategy, planning and copywriting<\/li>\n
  • Number of words digested: > 140,000<\/li>\n<\/ul>\n

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