{"id":1535,"date":"2020-01-08T12:13:16","date_gmt":"2020-01-08T10:13:16","guid":{"rendered":"http:\/\/theowl.eu\/should-you-use-topical-subjects-when-planning-your-content\/"},"modified":"2020-01-08T12:37:35","modified_gmt":"2020-01-08T10:37:35","slug":"should-you-use-topical-subjects-when-planning-your-content","status":"publish","type":"post","link":"https:\/\/theowl.eu\/en\/should-you-use-topical-subjects-when-planning-your-content\/","title":{"rendered":"Topical subjects in your content strategy?"},"content":{"rendered":"<p>[vc_row][vc_column width=&#8221;1\/6&#8243;][vc_column_text]<img loading=\"lazy\" class=\"alignleft size-full wp-image-154\" src=\"https:\/\/theowl.eu\/wp-content\/uploads\/LeftArrow-1.png\" alt=\"\" width=\"17\" height=\"32\" \/><br \/>\n<a href=\"https:\/\/theowl.eu\/blog\/\"><strong>Back to blog<\/strong><\/a>[\/vc_column_text][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_custom_heading]<\/p>\n<h1>Topical subjects in your content strategy?<\/h1>\n<p>[\/vc_custom_heading][vc_column_text]<strong>Every day we celebrate something or someone. From nurses to mothers, from press freedom to the environment, from International Pizza Day to Kiss A Ginger Day; you name it, there\u2019s a day to celebrate it. But do you, as a brand, have to think of a post around all of these theme days?<\/strong>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text]It can be tempting to build your content calendar around a lengthy list of official and unofficial holidays. So-called topical content can serve as a guide when creating your content strategy, but try to avoid overkill. As a company you should only use topical content that is relevant to your brand. As a florist you can give a flower to your customers on Client&#8217;s Day, but the International Press Freedom Day is much less relevant. Writing a post about Kiss A Ginger Day is funny, but doesn&#8217;t add value to your brand. Unless, of course, you sell hair products for redheads.<\/p>\n<p>&nbsp;<\/p>\n<p>Even official holidays, such as Mother&#8217;s Day and Father&#8217;s Day, are not always useful for a brand. Forgive our somewhat traditional point of view, but as a DIY store, Mother&#8217;s Day is not the most important day of the year, while Father&#8217;s Day is. And not every target group is interested in a post about the start of spring, unless you are a gardening store.<\/p>\n<p>Moreover, many topical subjects differ per country or even per region. Mother&#8217;s Day is not celebrated on the same day in all countries; in Belgium it even differs per region (Antwerp citizens are notoriously proud of their Mother\u2019s Day in August). Sometimes the exact dates of \u2018The International Day of &#8230;\u2019 vary from year to year, while other celebrations fall on the same date every year. As always, research is key!<\/p>\n<p>So never lose sight of your own brand. Limit yourself to topical content that has a clear link to your product or brand. The ideal content strategy is tailored to your target group.<\/p>\n<p>A few more remarkable days to end with:<br \/>\nJanuary 13<sup>th<\/sup> 2020: National Sticker Day<br \/>\nJanuary 15<sup>th<\/sup> 2020: National Hat Day<br \/>\nFebruary 5<sup>th<\/sup> 2020: World Nutella Day<br \/>\nJune 21<sup>st<\/sup> 2020: Selfie Day<br \/>\nAugust 3<sup>rd<\/sup> 2020: Watermelon Day<br \/>\nAugust 16<sup>th<\/sup> 2020: Wave at the Surveillance Cameras Day<br \/>\n[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column width=&#8221;1\/6&#8243;][vc_column_text] Back to blog[\/vc_column_text][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_custom_heading] Topical subjects in your content strategy? [\/vc_custom_heading][vc_column_text]Every day we celebrate something or someone. From [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1515,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[52,52,53,48],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Topical subjects in your content strategy? - The Owl<\/title>\n<meta name=\"description\" content=\"Every day we celebrate something or someone. From nurses to mothers, from press freedom to the environment, from International Pizza Day to Kiss A Ginger Day; you name it, there\u2019s a day to celebrate it. 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