{"id":603,"date":"2019-05-17T09:30:12","date_gmt":"2019-05-17T09:30:12","guid":{"rendered":"https:\/\/theowl.eu\/?page_id=603"},"modified":"2019-05-17T09:30:12","modified_gmt":"2019-05-17T09:30:12","slug":"copywriting","status":"publish","type":"page","link":"https:\/\/theowl.eu\/fr\/copywriting\/","title":{"rendered":"Copywriting"},"content":{"rendered":"<p>[vc_row row_height_percent=\u00a0\u00bb0&Prime; overlay_alpha=\u00a0\u00bb50&Prime; gutter_size=\u00a0\u00bb3&Prime; column_width_percent=\u00a0\u00bb100&Prime; shift_y=\u00a0\u00bb0&Prime; z_index=\u00a0\u00bb0&Prime;][vc_column width=\u00a0\u00bb1\/1&Prime;][vc_column_text]<a class=\"f1-20 f1-default\" href=\"https:\/\/theowl.eu\/diensten\/\">Retournez \u00e0 nos services<\/a>[\/vc_column_text][vc_empty_space empty_h=\u00a0\u00bb2&Prime;][vc_row_inner][vc_column_inner column_width_percent=\u00a0\u00bb100&Prime; gutter_size=\u00a0\u00bb3&Prime; overlay_alpha=\u00a0\u00bb50&Prime; medium_width=\u00a0\u00bb0&Prime; mobile_width=\u00a0\u00bb0&Prime; shift_x=\u00a0\u00bb0&Prime; shift_y=\u00a0\u00bb0&Prime; shift_y_down=\u00a0\u00bb0&Prime; z_index=\u00a0\u00bb0&Prime; width=\u00a0\u00bb1\/2&Prime;][vc_custom_heading]Copywriting[\/vc_custom_heading][vc_column_text]<span lang=\"FR-BE\">Votre marque est au point, elle a \u00e9t\u00e9 r\u00e9fl\u00e9chie dans les moindres d\u00e9tails et votre message est fort. Nous avons compris, mais est-ce le cas pour vos clients av\u00e9r\u00e9s et ceux en devenir ? <\/span><\/p>\n<p><span lang=\"FR-BE\">Une bonne plume peut litt\u00e9ralement propulser un site web, une brochure ou une campagne au sommet. Le bon mot au bon endroit vaut mieux que mille images. Avec tout autant de clients satisfaits !<\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=\u00a0\u00bb90&Prime; gutter_size=\u00a0\u00bb3&Prime; overlay_alpha=\u00a0\u00bb50&Prime; medium_width=\u00a0\u00bb0&Prime; mobile_width=\u00a0\u00bb0&Prime; shift_x=\u00a0\u00bb0&Prime; shift_y=\u00a0\u00bb0&Prime; shift_y_down=\u00a0\u00bb0&Prime; z_index=\u00a0\u00bb0&Prime; width=\u00a0\u00bb1\/2&Prime;][vc_single_image media=\u00a0\u00bb328&Prime; media_width_percent=\u00a0\u00bb100&Prime;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column width=\u00a0\u00bb1\/1&Prime;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><a class=\"owl-button-primary\" href=\"https:\/\/theowl.eu\/contact\/\" target=\"_blank\" rel=\"noopener noreferrer\">Demandez une offre !<\/a><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=\u00a0\u00bb0&Prime; back_color=\u00a0\u00bbcolor-lxmt\u00a0\u00bb overlay_alpha=\u00a0\u00bb50&Prime; gutter_size=\u00a0\u00bb3&Prime; column_width_percent=\u00a0\u00bb100&Prime; shift_y=\u00a0\u00bb0&Prime; z_index=\u00a0\u00bb0&Prime;][vc_column width=\u00a0\u00bb1\/1&Prime;][vc_custom_heading heading_semantic=\u00a0\u00bbh3&Prime; text_size=\u00a0\u00bbh3&Prime;]Que faisons-nous ?[\/vc_custom_heading][vc_column_text]<span lang=\"FR-BE\">Le copywriting intervient sur le marketing de contenu au sens large du terme. Que ce soit pour un article court, un slogan, un site internet, un blog ou m\u00eame en tant que pr\u00eate-plume d\u2019un livre, The Owl est pr\u00eat \u00e0 relever le d\u00e9fi. Nous avons m\u00eame eu le plaisir d\u2019acqu\u00e9rir davantage d\u2019exp\u00e9rience en r\u00e9digeant des formations en ligne ou en remettant des manuels d\u2019utilisation au go\u00fbt du jour. Et quand on y pense : m\u00eame un dialogueur doit avoir des textes sous la main ! Heureusement, tous les projets ont un point commun : il faut se mettre \u00e0 la place du client pour lui procurer une vie aussi facile et agr\u00e9able que possible.<\/span><\/p>\n<p><span lang=\"FR-BE\">Lorsqu\u2019il s\u2019agit de contenu destin\u00e9 \u00e0 \u00eatre mis en ligne, nous prenons en compte le r\u00e9f\u00e9rencement naturel, mieux connu sous SEO, afin d\u2019optimiser les r\u00e9sultats des diff\u00e9rents moteurs de recherche. Cette approche nous vaut une collaboration fructueuse avec plusieurs concepteurs de sites internet pour lesquels nous r\u00e9digeons r\u00e9guli\u00e8rement des textes. Il va de soi que diff\u00e9rentes langues peuvent \u00eatre sollicit\u00e9es !<\/span><\/p>\n<p><span lang=\"FR-BE\">Besoins de nouveaux textes ou envie de raviver des textes existants ? Nous sommes pr\u00eats !<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=\u00a0\u00bb1\/1&Prime;][vc_custom_heading heading_semantic=\u00a0\u00bbh3&Prime; text_size=\u00a0\u00bbh3&Prime;]En chiffres[\/vc_custom_heading][vc_column_text]<\/p>\n<ul>\n<li>Plus de 50 missions de r\u00e9\u00e9criture \u00e0 notre actif<\/li>\n<li>Plus de 40.000 mots r\u00e9\u00e9crits<\/li>\n<li>R\u00e9\u00e9criture au d\u00e9part de 2 langues sources<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=\u00a0\u00bb1\/1&Prime;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><a class=\"owl-button-primary\" href=\"https:\/\/theowl.eu\/contact\/\" target=\"_blank\" rel=\"noopener noreferrer\">Sommes-nous sur la m\u00eame longueur d\u2019onde ? <\/a><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=\u00a0\u00bb0&Prime; back_color=\u00a0\u00bbcolor-lxmt\u00a0\u00bb overlay_alpha=\u00a0\u00bb50&Prime; gutter_size=\u00a0\u00bb3&Prime; column_width_percent=\u00a0\u00bb100&Prime; shift_y=\u00a0\u00bb0&Prime; z_index=\u00a0\u00bb0&Prime;][vc_column width=\u00a0\u00bb1\/1&Prime;][vc_custom_heading heading_semantic=\u00a0\u00bbh3&Prime; text_size=\u00a0\u00bbh3&Prime;]Nos clients :[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=\u00a0\u00bb0&Prime; override_padding=\u00a0\u00bbyes\u00a0\u00bb h_padding=\u00a0\u00bb2&Prime; top_padding=\u00a0\u00bb0&Prime; bottom_padding=\u00a0\u00bb0&Prime; back_color=\u00a0\u00bbcolor-lxmt\u00a0\u00bb overlay_alpha=\u00a0\u00bb50&Prime; gutter_size=\u00a0\u00bb3&Prime; column_width_percent=\u00a0\u00bb100&Prime; shift_y=\u00a0\u00bb0&Prime; z_index=\u00a0\u00bb0&Prime;][vc_column column_width_percent=\u00a0\u00bb100&Prime; position_vertical=\u00a0\u00bbmiddle\u00a0\u00bb overlay_alpha=\u00a0\u00bb50&Prime; gutter_size=\u00a0\u00bb3&Prime; medium_width=\u00a0\u00bb0&Prime; mobile_width=\u00a0\u00bb0&Prime; shift_x=\u00a0\u00bb0&Prime; shift_y=\u00a0\u00bb0&Prime; shift_y_down=\u00a0\u00bb0&Prime; z_index=\u00a0\u00bb0&Prime; width=\u00a0\u00bb1\/6&Prime;][vc_single_image media=\u00a0\u00bb373&Prime; media_width_percent=\u00a0\u00bb100&Prime; media_link=\u00a0\u00bburl:https%3A%2F%2F20something.be|title:20%20Something|target:%20_blank|\u00a0\u00bb][\/vc_column][vc_column column_width_percent=\u00a0\u00bb100&Prime; position_vertical=\u00a0\u00bbmiddle\u00a0\u00bb overlay_alpha=\u00a0\u00bb50&Prime; gutter_size=\u00a0\u00bb3&Prime; medium_width=\u00a0\u00bb0&Prime; mobile_width=\u00a0\u00bb0&Prime; shift_x=\u00a0\u00bb0&Prime; shift_y=\u00a0\u00bb0&Prime; shift_y_down=\u00a0\u00bb0&Prime; z_index=\u00a0\u00bb0&Prime; width=\u00a0\u00bb1\/6&Prime;][vc_single_image media=\u00a0\u00bb382&Prime; media_width_percent=\u00a0\u00bb100&Prime; media_link=\u00a0\u00bburl:https%3A%2F%2Fadbuddy.be|title:Ad%20Buddy|target:%20_blank|\u00a0\u00bb][\/vc_column][vc_column column_width_percent=\u00a0\u00bb100&Prime; position_vertical=\u00a0\u00bbmiddle\u00a0\u00bb overlay_alpha=\u00a0\u00bb50&Prime; gutter_size=\u00a0\u00bb3&Prime; medium_width=\u00a0\u00bb0&Prime; mobile_width=\u00a0\u00bb0&Prime; shift_x=\u00a0\u00bb0&Prime; shift_y=\u00a0\u00bb0&Prime; shift_y_down=\u00a0\u00bb0&Prime; z_index=\u00a0\u00bb0&Prime; width=\u00a0\u00bb1\/6&Prime;][vc_single_image media=\u00a0\u00bb381&Prime; media_width_percent=\u00a0\u00bb100&Prime; media_link=\u00a0\u00bburl:http%3A%2F%2Fbdairy.com|title:Bdairy|target:%20_blank|\u00a0\u00bb][\/vc_column][vc_column column_width_percent=\u00a0\u00bb100&Prime; position_vertical=\u00a0\u00bbmiddle\u00a0\u00bb overlay_alpha=\u00a0\u00bb50&Prime; gutter_size=\u00a0\u00bb3&Prime; medium_width=\u00a0\u00bb0&Prime; mobile_width=\u00a0\u00bb0&Prime; shift_x=\u00a0\u00bb0&Prime; shift_y=\u00a0\u00bb0&Prime; shift_y_down=\u00a0\u00bb0&Prime; z_index=\u00a0\u00bb0&Prime; width=\u00a0\u00bb1\/6&Prime;][vc_single_image media=\u00a0\u00bb380&Prime; media_width_percent=\u00a0\u00bb100&Prime; media_link=\u00a0\u00bburl:https%3A%2F%2Fdeliveroo.be%2Fnl-be%2F|title:Deliveroo|target:%20_blank|\u00a0\u00bb][\/vc_column][vc_column column_width_percent=\u00a0\u00bb100&Prime; 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overlay_alpha=\u00a0\u00bb50&Prime; gutter_size=\u00a0\u00bb3&Prime; medium_width=\u00a0\u00bb0&Prime; mobile_width=\u00a0\u00bb0&Prime; shift_x=\u00a0\u00bb0&Prime; shift_y=\u00a0\u00bb0&Prime; shift_y_down=\u00a0\u00bb0&Prime; z_index=\u00a0\u00bb0&Prime; width=\u00a0\u00bb1\/6&Prime;][vc_single_image media=\u00a0\u00bb301&Prime; media_width_percent=\u00a0\u00bb100&Prime; media_link=\u00a0\u00bburl:https%3A%2F%2Fwww.santander.be|title:Santander|target:%20_blank|\u00a0\u00bb][\/vc_column][vc_column column_width_percent=\u00a0\u00bb100&Prime; overlay_alpha=\u00a0\u00bb50&Prime; gutter_size=\u00a0\u00bb3&Prime; medium_width=\u00a0\u00bb0&Prime; mobile_width=\u00a0\u00bb0&Prime; shift_x=\u00a0\u00bb0&Prime; shift_y=\u00a0\u00bb0&Prime; shift_y_down=\u00a0\u00bb0&Prime; z_index=\u00a0\u00bb0&Prime; width=\u00a0\u00bb1\/6&Prime;][vc_single_image media=\u00a0\u00bb375&Prime; media_width_percent=\u00a0\u00bb100&Prime; media_link=\u00a0\u00bburl:https%3A%2F%2Fwww.techne.be|title:Techne|target:%20_blank|\u00a0\u00bb][\/vc_column][vc_column column_width_percent=\u00a0\u00bb100&Prime; overlay_alpha=\u00a0\u00bb50&Prime; gutter_size=\u00a0\u00bb3&Prime; medium_width=\u00a0\u00bb0&Prime; mobile_width=\u00a0\u00bb0&Prime; shift_x=\u00a0\u00bb0&Prime; shift_y=\u00a0\u00bb0&Prime; shift_y_down=\u00a0\u00bb0&Prime; z_index=\u00a0\u00bb0&Prime; width=\u00a0\u00bb1\/6&Prime;][vc_single_image media=\u00a0\u00bb374&Prime; media_width_percent=\u00a0\u00bb100&Prime; media_link=\u00a0\u00bburl:https%3A%2F%2Fwww.viacom.com|title:Viacom|target:%20_blank|\u00a0\u00bb][\/vc_column][\/vc_row][vc_row][vc_column width=\u00a0\u00bb1\/1&Prime;][vc_custom_heading heading_semantic=\u00a0\u00bbh3&Prime; text_size=\u00a0\u00bbh3&Prime;]<strong>T\u00e9moignages vid\u00e9o :<\/strong>[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row][vc_column column_width_percent=\u00a0\u00bb50&Prime; position_vertical=\u00a0\u00bbmiddle\u00a0\u00bb align_horizontal=\u00a0\u00bbalign_center\u00a0\u00bb overlay_alpha=\u00a0\u00bb50&Prime; gutter_size=\u00a0\u00bb3&Prime; medium_width=\u00a0\u00bb0&Prime; mobile_width=\u00a0\u00bb0&Prime; shift_x=\u00a0\u00bb0&Prime; shift_y=\u00a0\u00bb0&Prime; shift_y_down=\u00a0\u00bb0&Prime; z_index=\u00a0\u00bb0&Prime; width=\u00a0\u00bb1\/4&Prime;][vc_column_text]<em><strong>Jasper Bakker<\/strong><\/em><br \/>\n<em><strong>&#8211;<\/strong><\/em><br \/>\n<em><strong>Adbuddy<\/strong><\/em>[\/vc_column_text][\/vc_column][vc_column width=\u00a0\u00bb3\/4&Prime;][vc_raw_html]JTNDaWZyYW1lJTIwc3JjJTNEJTIyaHR0cHMlM0ElMkYlMkZwbGF5ZXIudmltZW8uY29tJTJGdmlkZW8lMkYzMDY3OTUzNTglMjIlMjB3aWR0aCUzRCUyMjY0MCUyMiUyMGhlaWdodCUzRCUyMjM2MCUyMiUyMGZyYW1lYm9yZGVyJTNEJTIyMCUyMiUyMHdlYmtpdGFsbG93ZnVsbHNjcmVlbiUyMG1vemFsbG93ZnVsbHNjcmVlbiUyMGFsbG93ZnVsbHNjcmVlbiUzRSUzQyUyRmlmcmFtZSUzRQ==[\/vc_raw_html][\/vc_column][\/vc_row][vc_row][vc_column width=\u00a0\u00bb3\/4&Prime;][vc_raw_html]JTNDaWZyYW1lJTIwc3JjJTNEJTIyaHR0cHMlM0ElMkYlMkZwbGF5ZXIudmltZW8uY29tJTJGdmlkZW8lMkYzMDY3OTYyOTYlMjIlMjB3aWR0aCUzRCUyMjY0MCUyMiUyMGhlaWdodCUzRCUyMjM2MCUyMiUyMGZyYW1lYm9yZGVyJTNEJTIyMCUyMiUyMHdlYmtpdGFsbG93ZnVsbHNjcmVlbiUyMG1vemFsbG93ZnVsbHNjcmVlbiUyMGFsbG93ZnVsbHNjcmVlbiUzRSUzQyUyRmlmcmFtZSUzRQ==[\/vc_raw_html][\/vc_column][vc_column column_width_percent=\u00a0\u00bb50&Prime; position_vertical=\u00a0\u00bbmiddle\u00a0\u00bb align_horizontal=\u00a0\u00bbalign_center\u00a0\u00bb overlay_alpha=\u00a0\u00bb50&Prime; gutter_size=\u00a0\u00bb3&Prime; medium_width=\u00a0\u00bb0&Prime; mobile_width=\u00a0\u00bb0&Prime; shift_x=\u00a0\u00bb0&Prime; shift_y=\u00a0\u00bb0&Prime; shift_y_down=\u00a0\u00bb0&Prime; z_index=\u00a0\u00bb0&Prime; width=\u00a0\u00bb1\/4&Prime;][vc_column_text]<em><strong>Edwin Blomsma<\/strong><\/em><br \/>\n<em><strong>&#8211;<\/strong><\/em><br \/>\n<em><strong>Bdairy<\/strong><\/em>[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=\u00a0\u00bb0&Prime; back_color=\u00a0\u00bbcolor-lxmt\u00a0\u00bb overlay_alpha=\u00a0\u00bb50&Prime; gutter_size=\u00a0\u00bb3&Prime; column_width_percent=\u00a0\u00bb100&Prime; shift_y=\u00a0\u00bb0&Prime; z_index=\u00a0\u00bb0&Prime;][vc_column width=\u00a0\u00bb1\/1&Prime;][vc_empty_space empty_h=\u00a0\u00bb2&Prime;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><strong>T\u00e9moignages et recommandations :<\/strong><\/p>\n<p>[\/vc_column_text][uncode_slider][vc_row_inner][vc_column_inner width=\u00a0\u00bb1\/1&Prime;][vc_column_text]<em>\u00ab\u00a0En tant que concepteur UX, je travaille exclusivement en collaboration avec The Owl pour le contenu des sites internet ou des applications que je cr\u00e9e. La collaboration avec Thomas et Karen se passe \u00e0 merveille. Ils fournissent un excellent travail en trois langues et tiennent par ailleurs compte du SEO.\u00a0\u00bb<br \/>\n<\/em><\/p>\n<p><strong><em>Anthony Roose &#8211; Maxlie<\/em><\/strong>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=\u00a0\u00bb1\/1&Prime;][vc_column_text]<em>\u00ab En 2017, nous avons d\u00e9cid\u00e9 de remettre notre site internet au gout du jour et avons fait appel \u00e0 The Owl pour remodeler les textes. Tout s\u2019est si bien d\u00e9roul\u00e9 que nous avons prolong\u00e9 notre collaboration. The Owl participe ainsi \u00e0 nos campagnes publicitaires, tant sur le plan digital que pour les mailings en direct. Ils conceptualisent, \u00e9crivent et r\u00e9\u00e9crivent les campagnes, en tenant compte des prescriptions du secteur. Cela nous permet d\u2019agir rapidement et de lancer nos campagnes sur le march\u00e9 en un rien de temps.\u00a0\u00bb<\/em><\/p>\n<p><strong><em>\u00a0<\/em><\/strong><strong><em>Eline Bouckaert &#8211; Santander Consumer Finance<\/em><\/strong>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=\u00a0\u00bb1\/1&Prime;][vc_column_text]<em>\u00ab \u00c9tant un jeune concepteur peu habile avec un stylo, cela fait quelque temps que je travaille avec The Owl. La collaboration marche comme sur des roulettes et les r\u00e9sultats sont \u00e0 la hauteur de mes attentes : ils peuvent \u00eatre vus, et lus. The Owl est selon moi le lien parfait entre \u2018design\u2019 et \u2018copy\u2019\u2026\u00a0\u00bb<\/em><\/p>\n<p><strong><em>Olivier Ysewyn &#8211; MICOGroup<\/em><\/strong>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/uncode_slider][\/vc_column][\/vc_row][vc_row][vc_column width=\u00a0\u00bb1\/1&Prime;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><a class=\"owl-button-primary\" href=\"https:\/\/theowl.eu\/contact\/\" target=\"_blank\" rel=\"noopener noreferrer\">Demandez une offre !<\/a><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=\u00a0\u00bb1\/1&Prime;][vc_empty_space empty_h=\u00a0\u00bb2&Prime;][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row row_height_percent=\u00a0\u00bb0&Prime; overlay_alpha=\u00a0\u00bb50&Prime; gutter_size=\u00a0\u00bb3&Prime; column_width_percent=\u00a0\u00bb100&Prime; shift_y=\u00a0\u00bb0&Prime; z_index=\u00a0\u00bb0&Prime;][vc_column width=\u00a0\u00bb1\/1&Prime;][vc_column_text]Retournez \u00e0 nos services[\/vc_column_text][vc_empty_space empty_h=\u00a0\u00bb2&Prime;][vc_row_inner][vc_column_inner column_width_percent=\u00a0\u00bb100&Prime; gutter_size=\u00a0\u00bb3&Prime; overlay_alpha=\u00a0\u00bb50&Prime; medium_width=\u00a0\u00bb0&Prime; mobile_width=\u00a0\u00bb0&Prime; shift_x=\u00a0\u00bb0&Prime; shift_y=\u00a0\u00bb0&Prime; shift_y_down=\u00a0\u00bb0&Prime; [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Copywriting - The Owl<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/theowl.eu\/fr\/copywriting\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Copywriting - The Owl\" \/>\n<meta property=\"og:description\" content=\"[vc_row row_height_percent=\u00a0\u00bb0&Prime; 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