{"id":685,"date":"2019-05-17T10:27:56","date_gmt":"2019-05-17T10:27:56","guid":{"rendered":"https:\/\/theowl.eu\/?post_type=portfolio&p=685"},"modified":"2019-05-17T10:27:56","modified_gmt":"2019-05-17T10:27:56","slug":"santander-consumer-finance","status":"publish","type":"portfolio","link":"https:\/\/theowl.eu\/fr\/portfolio\/santander-consumer-finance\/","title":{"rendered":"Santander Consumer Finance"},"content":{"rendered":"

[vc_row row_height_percent=\u00a0\u00bb0″ back_image=\u00a0\u00bb412″ overlay_alpha=\u00a0\u00bb50″ gutter_size=\u00a0\u00bb3″ column_width_percent=\u00a0\u00bb100″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ row_height_pixel=\u00a0\u00bb300″][vc_column width=\u00a0\u00bb1\/1″][\/vc_column][\/vc_row][vc_row row_height_percent=\u00a0\u00bb0″ overlay_alpha=\u00a0\u00bb50″ gutter_size=\u00a0\u00bb3″ column_width_percent=\u00a0\u00bb100″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″][vc_column width=\u00a0\u00bb3\/4″][vc_column_text]<\/p>\n

Santander Consumer Finance<\/h1>\n

Copywriting | Conseils en relations publiques & communication | R\u00e9\u00e9criture[\/vc_column_text][\/vc_column][vc_column column_width_percent=\u00a0\u00bb100″ position_vertical=\u00a0\u00bbmiddle\u00a0\u00bb overlay_alpha=\u00a0\u00bb50″ gutter_size=\u00a0\u00bb3″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ width=\u00a0\u00bb1\/4″][vc_single_image media=\u00a0\u00bb313″ media_width_percent=\u00a0\u00bb100″][\/vc_column][\/vc_row][vc_row][vc_column width=\u00a0\u00bb1\/1″][vc_custom_heading]1. R\u00e9daction du site internet<\/span>[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=\u00a0\u00bb0″ back_color=\u00a0\u00bbcolor-lxmt\u00a0\u00bb overlay_alpha=\u00a0\u00bb50″ gutter_size=\u00a0\u00bb3″ column_width_percent=\u00a0\u00bb100″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″][vc_column width=\u00a0\u00bb1\/1″][vc_row_inner][vc_column_inner column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb3″ overlay_alpha=\u00a0\u00bb50″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ width=\u00a0\u00bb1\/2″][vc_single_image media=\u00a0\u00bb334″ media_width_percent=\u00a0\u00bb100″][\/vc_column_inner][vc_column_inner column_width_percent=\u00a0\u00bb90″ gutter_size=\u00a0\u00bb3″ overlay_alpha=\u00a0\u00bb50″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ width=\u00a0\u00bb1\/2″][vc_column_text]Situation et d\u00e9fi \u00e0 relever<\/strong><\/p>\n

Le site internet de Santander Consumer Finance ne r\u00e9pondait plus aux normes actuelles. Il \u00e9tait imp\u00e9ratif d\u2019optimiser les pages statiques en accordant une importance certaine au r\u00e9f\u00e9rencement. Le besoin de rajouter quelques pages suppl\u00e9mentaires sautait aux yeux. Les nouveaux textes devaient donc avoir la cote aupr\u00e8s des moteurs de recherche, mais devait par-dessus tout interpeller le public cibl\u00e9.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb3″ overlay_alpha=\u00a0\u00bb50″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ width=\u00a0\u00bb1\/2″][vc_column_text]D\u00e9marche<\/strong><\/p>\n

En collaboration avec une agence de communication digitale, The Owl a r\u00e9\u00e9crit plus de 15 pages, en tenant compte de bien int\u00e9grer les mots cl\u00e9s s\u00e9lectionn\u00e9s au pr\u00e9alable. Ceux-ci \u00e9taient sp\u00e9cifiques \u00e0 chaque page, nous permettant ainsi de travailler de fa\u00e7on cibl\u00e9e.[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=\u00a0\u00bb90″ gutter_size=\u00a0\u00bb3″ overlay_alpha=\u00a0\u00bb50″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ width=\u00a0\u00bb1\/2″][vc_single_image media=\u00a0\u00bb339″ media_width_percent=\u00a0\u00bb100″][\/vc_column_inner][\/vc_row_inner][vc_empty_space empty_h=\u00a0\u00bb2″][\/vc_column][\/vc_row][vc_row][vc_column column_width_percent=\u00a0\u00bb60″ align_horizontal=\u00a0\u00bbalign_center\u00a0\u00bb overlay_alpha=\u00a0\u00bb50″ gutter_size=\u00a0\u00bb3″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ width=\u00a0\u00bb1\/1″][vc_empty_space empty_h=\u00a0\u00bb2″][vc_single_image media=\u00a0\u00bb38″ media_width_use_pixel=\u00a0\u00bbyes\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb media_width_pixel=\u00a0\u00bb50″][vc_custom_heading]<\/p>\n

R\u00e9sultat<\/h1>\n

[\/vc_custom_heading][vc_column_text]<\/p>\n

Nous avons livr\u00e9 l\u2019ensemble des textes dans des d\u00e9lais extr\u00eamement courts, nous avons m\u00eame pris en charge l\u2019int\u00e9gration de ceux-ci au sein m\u00eame du syst\u00e8me de Santander, le tout sans perdre de vue le r\u00e9f\u00e9rencement.<\/p>\n

Santander Consumer Finance a pu b\u00e9n\u00e9ficier d\u2019une meilleure visibilit\u00e9, un look frais et actualis\u00e9 s\u2019impose dor\u00e9navant aux clients.<\/p>\n

[\/vc_column_text][vc_empty_space empty_h=\u00a0\u00bb2″][\/vc_column][\/vc_row][vc_row row_height_percent=\u00a0\u00bb0″ back_color=\u00a0\u00bbcolor-lxmt\u00a0\u00bb overlay_alpha=\u00a0\u00bb50″ gutter_size=\u00a0\u00bb3″ column_width_percent=\u00a0\u00bb100″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″][vc_column width=\u00a0\u00bb1\/1″][vc_empty_space empty_h=\u00a0\u00bb2″][vc_row_inner][vc_column_inner column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb3″ overlay_alpha=\u00a0\u00bb50″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ width=\u00a0\u00bb1\/2″][vc_column_text]En r\u00e9sum\u00e9<\/strong><\/p>\n

    \n
  • Outils : Intranet local et plateforme faite sur mesure<\/li>\n
  • P\u00e9riode : novembre 2017 – ao\u00fbt 2018<\/li>\n
  • The Owl a contribu\u00e9 \u00e0 : la strat\u00e9gie, le planning et le copywriting<\/li>\n
  • Nombre de mots trait\u00e9s : > 140.000<\/li>\n<\/ul>\n

    [\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=\u00a0\u00bb90″ gutter_size=\u00a0\u00bb3″ overlay_alpha=\u00a0\u00bb50″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ width=\u00a0\u00bb1\/2″][vc_single_image media=\u00a0\u00bb338″ media_width_percent=\u00a0\u00bb100″][\/vc_column_inner][\/vc_row_inner][vc_empty_space empty_h=\u00a0\u00bb2″][\/vc_column][\/vc_row][vc_row][vc_column width=\u00a0\u00bb1\/1″][vc_custom_heading]2. Campagne: Direct Mailing & E-mailing[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=\u00a0\u00bb0″ back_color=\u00a0\u00bbcolor-lxmt\u00a0\u00bb overlay_alpha=\u00a0\u00bb50″ gutter_size=\u00a0\u00bb3″ column_width_percent=\u00a0\u00bb100″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″][vc_column width=\u00a0\u00bb1\/1″][vc_row_inner][vc_column_inner column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb3″ overlay_alpha=\u00a0\u00bb50″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ width=\u00a0\u00bb1\/2″][vc_single_image media=\u00a0\u00bb334″ media_width_percent=\u00a0\u00bb100″][\/vc_column_inner][vc_column_inner column_width_percent=\u00a0\u00bb90″ gutter_size=\u00a0\u00bb3″ overlay_alpha=\u00a0\u00bb50″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ width=\u00a0\u00bb1\/2″][vc_column_text]Situation et d\u00e9fi \u00e0 relever<\/strong><\/p>\n

    Santander lance r\u00e9guli\u00e8rement des campagnes publicitaires, que ce soit pour acqu\u00e9rir de nouveaux clients ou pr\u00e9server la client\u00e8le existante. L\u2019entreprise travaille pour ce faire avec des mailings aussi bien en version papier qu\u2019\u00e9lectroniques. Afin d\u2019augmenter la pertinence de leurs offres, Santander souhaite prendre en compte l\u2019\u00e9ch\u00e9ance des contrats de fa\u00e7on \u00e0 transmettre le message le plus efficacement possible.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb3″ overlay_alpha=\u00a0\u00bb50″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ width=\u00a0\u00bb1\/2″][vc_column_text]D\u00e9marche<\/strong><\/p>\n

    The Owl a \u00e9labor\u00e9 diff\u00e9rentes id\u00e9es cibl\u00e9es, tant pour les campagnes version papier que l\u2019e-mailing. Santander a s\u00e9lectionn\u00e9 ses pr\u00e9f\u00e9r\u00e9es, qui ont alors \u00e9t\u00e9 r\u00e9dig\u00e9es en diff\u00e9rentes versions, selon l\u2019\u00e9ch\u00e9ance. Apr\u00e8s approbation du contenu, The Owl a \u00e9galement pris en charge la traduction vers le fran\u00e7ais pour ainsi pouvoir atteindre et satisfaire nos compatriotes.[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=\u00a0\u00bb90″ gutter_size=\u00a0\u00bb3″ overlay_alpha=\u00a0\u00bb50″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ width=\u00a0\u00bb1\/2″][vc_single_image media=\u00a0\u00bb339″ media_width_percent=\u00a0\u00bb100″][\/vc_column_inner][\/vc_row_inner][vc_empty_space empty_h=\u00a0\u00bb2″][\/vc_column][\/vc_row][vc_row][vc_column column_width_percent=\u00a0\u00bb60″ align_horizontal=\u00a0\u00bbalign_center\u00a0\u00bb overlay_alpha=\u00a0\u00bb50″ gutter_size=\u00a0\u00bb3″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ width=\u00a0\u00bb1\/1″][vc_empty_space empty_h=\u00a0\u00bb2″][vc_single_image media=\u00a0\u00bb38″ media_width_use_pixel=\u00a0\u00bbyes\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb media_width_pixel=\u00a0\u00bb50″][vc_custom_heading]<\/p>\n

    R\u00e9sultat<\/h1>\n

    [\/vc_custom_heading][vc_column_text]<\/p>\n

    \u00c0 peine trois semaines se sont \u00e9coul\u00e9es entre le premier briefing et le r\u00e9sultat final bilingue. Santander a donc pu lancer les mailings en un rien de temps. The Owl a par ailleurs souffl\u00e9 quelques id\u00e9es visuelles et \u00e9tabli certaines directives pour parvenir \u00e0 un r\u00e9sultat uniforme \u00e0 travers les diff\u00e9rents groupes linguistiques.<\/p>\n

    [\/vc_column_text][vc_empty_space empty_h=\u00a0\u00bb2″][\/vc_column][\/vc_row][vc_row row_height_percent=\u00a0\u00bb0″ back_color=\u00a0\u00bbcolor-lxmt\u00a0\u00bb overlay_alpha=\u00a0\u00bb50″ gutter_size=\u00a0\u00bb3″ column_width_percent=\u00a0\u00bb100″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″][vc_column width=\u00a0\u00bb1\/1″][vc_empty_space empty_h=\u00a0\u00bb2″][vc_row_inner][vc_column_inner column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb3″ overlay_alpha=\u00a0\u00bb50″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ width=\u00a0\u00bb1\/2″][vc_column_text]En r\u00e9sum\u00e9<\/strong><\/p>\n

      \n
    • Outils : Direct Mailing, E-mails, R\u00e9daction web<\/li>\n
    • P\u00e9riode : depuis 2017<\/li>\n
    • The Owl a contribu\u00e9 \u00e0 : la conception, le copywriting et la traduction<\/li>\n<\/ul>\n

      [\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=\u00a0\u00bb90″ gutter_size=\u00a0\u00bb3″ overlay_alpha=\u00a0\u00bb50″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ width=\u00a0\u00bb1\/2″][vc_single_image media=\u00a0\u00bb338″ media_width_percent=\u00a0\u00bb100″][\/vc_column_inner][\/vc_row_inner][vc_empty_space empty_h=\u00a0\u00bb2″][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

      [vc_row row_height_percent=\u00a0\u00bb0″ back_image=\u00a0\u00bb412″ overlay_alpha=\u00a0\u00bb50″ gutter_size=\u00a0\u00bb3″ column_width_percent=\u00a0\u00bb100″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ row_height_pixel=\u00a0\u00bb300″][vc_column width=\u00a0\u00bb1\/1″][\/vc_column][\/vc_row][vc_row row_height_percent=\u00a0\u00bb0″ overlay_alpha=\u00a0\u00bb50″ gutter_size=\u00a0\u00bb3″ column_width_percent=\u00a0\u00bb100″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″][vc_column width=\u00a0\u00bb3\/4″][vc_column_text] Santander Consumer Finance […]<\/p>\n","protected":false},"author":4,"featured_media":367,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"portfolio_category":[],"yoast_head":"\nSantander Consumer Finance - The Owl<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Santander Consumer Finance - The Owl\" \/>\n<meta property=\"og:description\" content=\"[vc_row row_height_percent=\u00a0\u00bb0″ back_image=\u00a0\u00bb412″ overlay_alpha=\u00a0\u00bb50″ gutter_size=\u00a0\u00bb3″ column_width_percent=\u00a0\u00bb100″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ row_height_pixel=\u00a0\u00bb300″][vc_column width=\u00a0\u00bb1\/1″][\/vc_column][\/vc_row][vc_row row_height_percent=\u00a0\u00bb0″ overlay_alpha=\u00a0\u00bb50″ gutter_size=\u00a0\u00bb3″ column_width_percent=\u00a0\u00bb100″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″][vc_column width=\u00a0\u00bb3\/4″][vc_column_text] Santander Consumer Finance […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/theowl.eu\/fr\/portfolio\/santander-consumer-finance\/\" \/>\n<meta property=\"og:site_name\" content=\"The Owl\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/TheOwl.eu\" \/>\n<meta property=\"og:image\" content=\"https:\/\/theowl.eu\/wp-content\/uploads\/Santander-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"999\" \/>\n\t<meta property=\"og:image:height\" content=\"999\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"frederik\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/theowl.eu\/fr\/#organization\",\"name\":\"The Owl\",\"url\":\"https:\/\/theowl.eu\/fr\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/TheOwl.eu\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/theowl.eu\/fr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/theowl.eu\/wp-content\/uploads\/logo-1.png\",\"contentUrl\":\"https:\/\/theowl.eu\/wp-content\/uploads\/logo-1.png\",\"width\":204,\"height\":77,\"caption\":\"The Owl\"},\"image\":{\"@id\":\"https:\/\/theowl.eu\/fr\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/theowl.eu\/fr\/#website\",\"url\":\"https:\/\/theowl.eu\/fr\/\",\"name\":\"The Owl\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/theowl.eu\/fr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/theowl.eu\/fr\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/theowl.eu\/fr\/portfolio\/santander-consumer-finance\/#primaryimage\",\"url\":\"https:\/\/theowl.eu\/wp-content\/uploads\/Santander-1.jpg\",\"contentUrl\":\"https:\/\/theowl.eu\/wp-content\/uploads\/Santander-1.jpg\",\"width\":999,\"height\":999},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/theowl.eu\/fr\/portfolio\/santander-consumer-finance\/#webpage\",\"url\":\"https:\/\/theowl.eu\/fr\/portfolio\/santander-consumer-finance\/\",\"name\":\"Santander Consumer Finance - 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