{"id":729,"date":"2019-05-17T10:43:34","date_gmt":"2019-05-17T10:43:34","guid":{"rendered":"https:\/\/theowl.eu\/?post_type=portfolio&p=729"},"modified":"2019-05-17T10:43:34","modified_gmt":"2019-05-17T10:43:34","slug":"bdairy","status":"publish","type":"portfolio","link":"https:\/\/theowl.eu\/fr\/portfolio\/bdairy\/","title":{"rendered":"Bdairy"},"content":{"rendered":"

[vc_row row_height_percent=\u00a0\u00bb0″ back_image=\u00a0\u00bb410″ overlay_alpha=\u00a0\u00bb50″ gutter_size=\u00a0\u00bb3″ column_width_percent=\u00a0\u00bb100″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ row_height_pixel=\u00a0\u00bb300″][vc_column width=\u00a0\u00bb1\/1″][\/vc_column][\/vc_row][vc_row row_height_percent=\u00a0\u00bb0″ overlay_alpha=\u00a0\u00bb50″ gutter_size=\u00a0\u00bb3″ column_width_percent=\u00a0\u00bb100″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″][vc_column width=\u00a0\u00bb3\/4″][vc_column_text]<\/p>\n

Bdairy<\/h1>\n

Contenu pour les m\u00e9dias et les r\u00e9seaux sociaux | Conseils en relations publiques & communication[\/vc_column_text][\/vc_column][vc_column column_width_percent=\u00a0\u00bb100″ position_vertical=\u00a0\u00bbmiddle\u00a0\u00bb overlay_alpha=\u00a0\u00bb50″ gutter_size=\u00a0\u00bb3″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ width=\u00a0\u00bb1\/4″][vc_single_image media=\u00a0\u00bb312″ media_width_percent=\u00a0\u00bb100″][\/vc_column][\/vc_row][vc_row row_height_percent=\u00a0\u00bb0″ back_color=\u00a0\u00bbcolor-lxmt\u00a0\u00bb overlay_alpha=\u00a0\u00bb50″ gutter_size=\u00a0\u00bb3″ column_width_percent=\u00a0\u00bb100″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″][vc_column width=\u00a0\u00bb1\/1″][vc_empty_space empty_h=\u00a0\u00bb2″][vc_row_inner][vc_column_inner column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb3″ overlay_alpha=\u00a0\u00bb50″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ width=\u00a0\u00bb1\/2″][vc_column_text]Situation et d\u00e9fi \u00e0 relever<\/strong><\/p>\n

Bdairy s\u2019est lanc\u00e9 en 2017 dans une coop\u00e9rative sur un march\u00e9 hautement comp\u00e9titif : le march\u00e9 des produits laitiers et ses d\u00e9riv\u00e9s. Le fondateur Edwin Blomsma disposait des capacit\u00e9s n\u00e9cessaires pour mener son entreprise au sommet. Apr\u00e8s un peu plus d\u2019un an, pas moins de sept collaborateurs contribuaient \u00e0 la r\u00e9ussite de cette entreprise qui a vu le jour \u00e0 Dordrecht.<\/p>\n

D\u00e9cid\u00e9 \u00e0 briller dans l\u2019\u00e8re du temps, Bdairy a fait appel \u00e0 The Owl pour mettre en avant ses ambitions sur le net.[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=\u00a0\u00bb90″ gutter_size=\u00a0\u00bb3″ overlay_alpha=\u00a0\u00bb50″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ width=\u00a0\u00bb1\/2″][vc_single_image media=\u00a0\u00bb334″ media_width_percent=\u00a0\u00bb100″][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb3″ overlay_alpha=\u00a0\u00bb50″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ width=\u00a0\u00bb1\/2″][vc_single_image media=\u00a0\u00bb339″ media_width_percent=\u00a0\u00bb100″][\/vc_column_inner][vc_column_inner column_width_percent=\u00a0\u00bb90″ gutter_size=\u00a0\u00bb3″ overlay_alpha=\u00a0\u00bb50″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ width=\u00a0\u00bb1\/2″][vc_column_text]D\u00e9marche<\/strong><\/p>\n

The Owl a cr\u00e9\u00e9 le contenu du site de lancement et a contribu\u00e9 activement \u00e0 la strat\u00e9gie m\u00e9diatique de celui-ci. La jeune entreprise souhaitait se d\u00e9marquer de la concurrence plut\u00f4t traditionnelle par une pr\u00e9sence digitale optimale et un message comprenant du visuel. The Owl s\u2019est r\u00e9uni pour un brainstorming ax\u00e9 sur la strat\u00e9gie, nous avons \u00e9labor\u00e9 un plan de contenu et budg\u00e9tis\u00e9 la mise en \u0153uvre de celui-ci. Le but recherch\u00e9 \u00e9tait d\u2019int\u00e9grer le march\u00e9 de la fa\u00e7on la plus attrayante qui soit, pour les clients, certes, mais surtout en qualit\u00e9 d\u2019employeur. Cette notion est reprise par le plan de contenu de LinkedIn et figure \u00e9galement sur le site, r\u00e9cemment remis au go\u00fbt du jour.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space empty_h=\u00a0\u00bb2″][\/vc_column][\/vc_row][vc_row][vc_column column_width_percent=\u00a0\u00bb60″ align_horizontal=\u00a0\u00bbalign_center\u00a0\u00bb overlay_alpha=\u00a0\u00bb50″ gutter_size=\u00a0\u00bb3″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ width=\u00a0\u00bb1\/1″][vc_empty_space empty_h=\u00a0\u00bb2″][vc_single_image media=\u00a0\u00bb38″ media_width_use_pixel=\u00a0\u00bbyes\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb media_width_pixel=\u00a0\u00bb50″][vc_custom_heading]<\/p>\n

R\u00e9sultat<\/h1>\n

[\/vc_custom_heading][vc_column_text]<\/p>\n

Gr\u00e2ce \u00e0 la mise en ligne de contenu cibl\u00e9, The Owl a fait monter le nombre d\u2019abonn\u00e9s LinkedIn de Bdiary en fl\u00e8che. Bdiary a pu renforcer son image et d\u00e9velopper ses relations personnelles avec ses partenaires.<\/p>\n

[\/vc_column_text][vc_empty_space empty_h=\u00a0\u00bb2″][\/vc_column][\/vc_row][vc_row row_height_percent=\u00a0\u00bb0″ back_color=\u00a0\u00bbcolor-lxmt\u00a0\u00bb overlay_alpha=\u00a0\u00bb50″ gutter_size=\u00a0\u00bb3″ column_width_percent=\u00a0\u00bb100″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″][vc_column width=\u00a0\u00bb1\/1″][vc_empty_space empty_h=\u00a0\u00bb2″][vc_row_inner][vc_column_inner column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb3″ overlay_alpha=\u00a0\u00bb50″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ width=\u00a0\u00bb1\/2″][vc_column_text]En r\u00e9sum\u00e9<\/strong><\/p>\n

    \n
  • Outils : WordPress, LinkedIN<\/li>\n
  • P\u00e9riode : depuis 2017<\/li>\n
  • The Owl a contribu\u00e9 \u00e0 : la strat\u00e9gie, la r\u00e9daction de contenu (textes, photos, vid\u00e9os), le planning et la gestion<\/li>\n<\/ul>\n

    [\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=\u00a0\u00bb90″ gutter_size=\u00a0\u00bb3″ overlay_alpha=\u00a0\u00bb50″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ width=\u00a0\u00bb1\/2″][vc_single_image media=\u00a0\u00bb338″ media_width_percent=\u00a0\u00bb100″][\/vc_column_inner][\/vc_row_inner][vc_empty_space empty_h=\u00a0\u00bb2″][\/vc_column][\/vc_row][vc_row][vc_column width=\u00a0\u00bb1\/1″][vc_empty_space empty_h=\u00a0\u00bb2″][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

    [vc_row row_height_percent=\u00a0\u00bb0″ back_image=\u00a0\u00bb410″ overlay_alpha=\u00a0\u00bb50″ gutter_size=\u00a0\u00bb3″ column_width_percent=\u00a0\u00bb100″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ row_height_pixel=\u00a0\u00bb300″][vc_column width=\u00a0\u00bb1\/1″][\/vc_column][\/vc_row][vc_row row_height_percent=\u00a0\u00bb0″ overlay_alpha=\u00a0\u00bb50″ gutter_size=\u00a0\u00bb3″ column_width_percent=\u00a0\u00bb100″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″][vc_column width=\u00a0\u00bb3\/4″][vc_column_text] Bdairy Contenu pour […]<\/p>\n","protected":false},"author":4,"featured_media":689,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"portfolio_category":[],"yoast_head":"\nBdairy - The Owl<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bdairy - 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