Challange

Santander Consumer Finance’s website no longer met modern requirements. A reworking of the static pages, incorporating SEO and adding a number of landing pages, was necessary. The new texts had to score well with the search engines, but, of course, above all resonate with the target group.

Approach

In collaboration with a digital agency, The Owl rewrote more than 15 pages, taking into account the selected keywords. Since these were different for each page, we could work very purposefully.

In a nutshell

• Channels: Local intranet and custom-made platform
• Period: November 2017-August 2018
• The Owl helped with: strategy, planning and copywriting
• Number of words digested: > 140,000

Challange

Santander regularly sends out campaigns, both to acquire new customers and to strengthen their relationship with the current customer base. They work with both paper mailings and e-mailings. In order to increase the relevance of these mailings, Santander likes to take into account the time remaining on the current contracts of its customers, in order to make the message work as efficiently as possible.

Approach

The Owl conceptualised various ideas for direct mailing and e-mail campaigns, aimed at specific target groups. Santander chose their favourites out of our selection, which were then further developed in different versions for the different time frames. After the content was approved, The Owl also provided the translation of the mailings into French to serve French-speaking customers.

In a nutshell

• Channels: Direct Mailing, E-mails, Website Copy
• Period: since 2017
• The Owl helped with: concept, copywriting and translation